How to Design a Flyer That Sells

An effective flyer needs:

- A Call to action
- Yes, Yes - There should be at least two questions for the potential prosoect to sub-conciously say "yes" to
- Sell Solutions

Designing an effective flyer is a cost effective way to get more business. Unfortunately, most people have no idea how to design a flyer that sells. Here’s how.

An Effective Flyer Always Speaks to the Reader

An effective flyer directly addresses the buyer’s wants and needs and doesn’t bore them with information about information of little interest to the reader. There’s only limited space on a flyer and a flyer should quickly make it clear how the product or service will benefit the customer.

For an Effective Flyer, Include a Photo if possible

Nothing draws the eye to a flyer quicker than a powerful photo. Flyers without one are less likely to be read because buyers are unlikely to notice them. If possible, use a color photo of the product being offered.

Give Them a Reason to Take Action

People want to know exactly what response they need to make if they’re interested in a product. This information should be clearly stated on the flyer along with contact information. Even better – give them an incentive to act immediately such as a special bonus if they call within a certain time period. People need motivation to take action.

For a Flyer That Sells, Aim for Simplicity

Don’t clutter up a flyer by adding too much information. This confuses the reader and keeps them from taking action. Use brief, action oriented sentences, bold fonts, and leave plenty of white space between the sentences to avoid confusion. Be bold and to the point, but effective.

Reference:

Kristie Leong

Phillip Raish