The Golden Rules Of Successful Advertising
Golden Rule #1: It is 5 times easier to sell something to your existing customers than to get a new customer.
Golden Rule #2: If you have an established business, 70% of your advertising dollars should be spent on re-selling to your existing customers.
Golden Rule #3: Where possible sell only to"players"
Golden Rule #4: If you need to get a new customers, by far the best (and cheapest) way is to offer a free samples of your products or service.
Golden Rule #5: When promoting your products find the "right appeal".
Golden Rule #6: The more information you give in you ads, the more you'll sell.
Golden Rule #7: Research clearly shows that ads that looks like editorial articles get 500% more readership than ads that obviously look like ads.
Golden Rule #8: Never ever run any advertisement without monitoring the response.
Golden Rule #9: Moniter everything you do to promote your business.
Golden Rule #10: Use benefit headlines in all your ads.
Golden Rule #11: Client testimonials increase credibility - - and sales.
Golden Rule #12: Nobody has been able to show a relationship between advertising recall and actual sales.
Golden Rule #13: Test every ad, sales letter or marketing campaign before betting your house ( or business future) on it.
Golden Rule #14: Don't listen to opinions and advice from well meaning friends.
Golden Rule #15: Advertise at the best of times to avoid the worst of times. If you wait until it's bad, it's too late anyway. (Stefano Cosentino)
Source -Perter Sun